Philadelphia Search Engine Advertising - Artificial (Pay-Per-Click) vs. Natural (Optimizing, Meta-Tags, etc.) Part 1 - Artificial (Pay-Per-Click) Each time you do a search in a search engine like Yahoo or Google you get a "search results" page. The smaller ads, the "Sponsored Listings", on the top, side, and bottom, are Artificial (Pay-Per-Click - PPC) listings. These are online classified ads purchased through Yahoo, Google, and MSN. The price you pay is solely determined by the marketplace through a free market bidding system starting at 10 cents per keyword per click. There's no charge if your ads are not clicked. Learn more about Artificial (Pay-Per-Click) advertising or click here for Artificial advertising packages including Keyword Research services.     Part 2 - Natural (Optimizing, Meta-Tags, etc.) Unlike Artificial search Engine Advertising, the process to earn a high Natural ranking is called Optimization. There's six basic steps to optimize your site for a high ranking: 1) Keyword Research   2) Optimize Meta Tags   3) Author Great Copy   4) Optimize HTML   5) Create Quality Reverse-Links   6) Submit (Repeat steps two through five until high ranking) Learn more about Natural search engine advertising or click here for Natural advertising packages using our proprietary Opti-Rank optimization system.