Natural Search Engine Advertising Packages There are three simple steps to enjoying low-cost leads from a highly-visible Pay-Per-Click campaign: Unlike Artificial search Engine Advertising, the process to earn a high Natural ranking is called Optimization. There's six basic steps to optimize your site for a high ranking: 1) Keyword Research   Importance in the Ranking Process: Required (but not heavy-duty...only the top word(s) need to be targeted.   Price Range: $85 - $295 (average range...price depends on number of 'base words')   Most Common Mistake: Targeting words folks aren't seaarching for       Request a quote for a detailed proposal. 2) Optimize Meta Tags   Importance in the Ranking Process: High   Price Range: $45 - $85 (average range...price depends on number of target keywords - one is best and cheapest! - Meta Tags need to be unique on each page.)   Most Common Mistake: Attempting a high ranking for too many or the wrong keywords/phrases       Request a quote for a detailed proposal. 3) Author Great Copy   Importance in the Ranking Process: Low-Medium   Price Range: $45 - $85 (average range...price depends on number of target keywords, pages, strategy of competition, and type of website.)   Most Common Mistake: Spamming with keywords       Request a quote for a detailed proposal. 4) Optimize HTML (Required for most effective optimization)   Importance in the Ranking Process: Low-Medium   Price Range: $45 - $85 (average range...price depends on number of target keywords, pages, strategy of competition, and type of website.)   Most Common Mistake: Bad code (FrontPage, pages generated from MS Word or Excel, etc.)       Request a quote for a detailed proposal. 5) Create Quality Reverse-Links   Importance in the Ranking Process: Low-Medium (Google says very high...it's not always true...depends on the situation)   Price Range: Call for Info   Most Common Mistake: Reciprocal linking (doesn't work); Irrelevant links       Request a quote for a detailed proposal. 6) Submit   Importance in the Ranking Process: High   Price Range: $0   Most Common Mistake: Letting companies charge you to submit every month and for every page.       We gladly submit our client's website to the top search engines for free. (It need only be done once regardless of what others claim. Call us for a free consultation and we can quickly tell you if Natural search Engine Advertising is a good choice for your small business. You can also request a free Search Engine Advertising evaluation for your site.