Philadelphia Search Engine Advertising - Natural Optimization What Are "Natural" Listings Anyway? Each time you do a search in a search engine like Yahoo or Google you get a "search results" page. The larger ads, the ones that occupy most of the page, are Natural listings. The listings on the top, side, and bottom, are Artificial listings - classified ads purchased through Yahoo, Google, and MSN. How Do You Achieve A High "Natural" Listing for Your Website? Unlike Artificial search Engine Advertising, the process to earn a high Natural ranking is called Optimization. There's six basic steps to optimize your site for a high ranking: 1) Keyword Research   2) Optimize Meta Tags   3) Author Great Copy   4) Optimize HTML   5) Create Quality Reverse-Links   6) Submit (Repeat steps two through five until high ranking)   Natural Search Engine Advertising Hilights No one can guarantee a first-page ranking but some firms have much more experience than others. (Our proprietary Opti-Rank™ process (above) is inexpensive and highly effective.)   The keyword/phrase you actually need to target might be far different than the one you think. Keyword Research makes the difference.   It's easier to earn a high ranking for a local-niche keyword like "philadelphia sewing machine repair", than a more generic keyword like "cars".   No one can guarantee a first-page ranking but some firms have much more experience (and are more affordable) than others.   Targeting multiple keywords dramatically reduces the chance for high ranking. Call us for a free consultation and we can quickly tell you if Natural search Engine Advertising is a good choice for your small business. You can also request a free Search Engine Advertising evaluation for your site.