 |
Philadelphia Search Engine Advertising - Natural Optimization
What Are "Natural" Listings Anyway?
Each time you do a search in a search engine like Yahoo or Google you get a "search results" page.
The larger ads, the ones that occupy most of the page, are Natural listings. The
listings on the top, side, and bottom, are Artificial listings - classified ads purchased
through Yahoo, Google, and MSN.
How Do You Achieve A High "Natural" Listing for Your
Website?
Unlike Artificial search Engine Advertising,
the process to earn a high Natural ranking is called Optimization. There's six basic
steps to optimize your site for a high ranking:
 |
 |
1) Keyword Research |
| |
2) Optimize Meta Tags |
| |
3) Author Great Copy |
| |
4) Optimize HTML |
| |
5) Create Quality Reverse-Links |
| |
6) Submit |
|
(Repeat steps two through five until high ranking) |
|
|
| |
Natural Search Engine Advertising Hilights |
 |
 |
No one can guarantee a first-page ranking but some firms have much
more experience than others. (Our proprietary Opti-Rank™ process (above) is inexpensive
and highly effective.) |
| |
 |
The keyword/phrase you actually need to target might be far different
than the one you think. Keyword Research makes the difference. |
| |
 |
It's easier to earn a high ranking for a local-niche keyword like
"philadelphia sewing machine repair", than a more generic keyword like
"cars". |
| |
 |
No one can guarantee a first-page ranking but some firms have much
more experience (and are more affordable) than others. |
| |
 |
Targeting multiple keywords dramatically reduces the chance for high
ranking. |
|
|
| Call us for a free consultation and we can quickly tell you if Natural search
Engine Advertising is a good choice for your small business. You can also request
a free Search Engine Advertising evaluation for your site. |
|
|
|