Philadelphia Search Engine Advertising - Artificial (Pay-Per-Click) What Are "Artificial" Listings Anyway? Each time you do a search in a search engine like Yahoo or Google you get a "search results" page. The smaller ads, the "Sponsored Listings", on the top, side, and bottom, are Artificial listings - classified ads purchased through Yahoo, Google, and MSN. The price you pay is solely determined by the marketplace through a free market bidding system starting at 10 cents per keyword per click. There's no charge if your ads are not clicked. How Do You Achieve A High "Artificial" Listing for Your Website? Unlike Natural search Engine Advertising, the process to earn a high Artificial ranking is called spending. Artificial ads are actually Internet classified ads and sold by Google, Yahoo, and MSN, on a 'pay-per-click' basis.   Pay-Per-Click Hilights Pay-Per-Click advertising is far less expensive per lead than traditional advertising. You can can set your budget to as low as $5 per month. It's a no-brainer for any small business owner.   There are often dozens, sometimes hundreds of different terms folks use to search for your product or service. The more specific the keyword or phrase the lower the cost, and, the more targeted the lead. Keyword research (a one-time expense) reveals the less expensive, more targeted keywords.     Pay-Per-Click is flexible. You can control the bid/position of every term and instantly change your ads with no additional costs.   Philadelphia area businesses are in a strong position to take advantage of Search Engine Advertising. Philadelphia area search terms are typically less expensive than other metro areas. Call us for a free consultation and we can quickly tell you if Artificial (Pay-Per-Click) is a good choice for your small business. You can also request a free search Engine Advertising evaluation for your site.