Philadelphia Website Articles - Promoting Your Website (text only)

With few exceptions the best place to advertise your website isn"t on the Internet, it"s in print.

Although 25% to 33% of Internet users find new websites through search engines, most people still learn about new websites through traditional advertising such as print ads, direct mail, brochures, business cards, media (TV and radio), billboards (especially those great smaller mobile billboards known as vans and trucks), and of course, word-of-mouth.

The simple reason is comfort"people are accustomed to seeing advertising where it has always been: mail, commercials, billboards, etc. When most folks browse though a newspaper they"ll comfortably read through any number of advertisements without thinking twice.
With few exceptions the best place to advertise your website isn"t on the Internet, it"s in print.
But that"s not so on the Internet because it"s more interactive"you choose what websites you visit, what email you read and write, what room you"re chatting in, etc.

And when your attention is focused on completing a particular task it"s unlikely an online ad will pique your interest enough to click it. In fact the average Internet banner ad has a "Click-Through" rate of about 0.25% (2.5 clicks out of one thousand impressions).

To combat this aversion some websites resort to using advertisements that pop-up in a new browser window. These Interstitial advertisements are the online equivalent to a telephone solicitation while in the middle of dinner.