New Web Technology Transforms Conventional Websites into Engaging Storytelling Presentations

FOR IMMEDIATE RELEASE The Philadelphia Web Design Company Introduces Breakthrough Web Video Presentation Player New Web Technology Transforms Conventional Websites into Engaging Storytelling Presentations Philadelphia - October 10, 2007 - The Philadelphia Web Design Company today introduced Focus*Point™, an Internet presentation tool designed to reduce the cost to create interactive online sales and educational presentations. Each Focus*Point presentation is a multi-panel, topic-driven, website that combines streaming web video, PowerPoint style slides, interactive web pages, topic captions, online help, and an easy-to-use navigation system. The visual and interactive elements work together to indulge the three specific ways people learn: visual, auditory, and tactile, resulting in a highly engaging and persuasive online multimedia experience for a broad range of possible viewers. Once published, to the Internet, or CD/DVD, the Focus*Point™ presentation significantly reduces the time required by the presenter to repeatedly perform the same presentation by telephone or in-person. Focus*Point web presentations operate with any standard web browser that supports the Windows Media Player or QuickTime video formats. Presentations typically load in less than 15 seconds with a average DSL connection (768k) and video begins to play almost immediately after initial loading is completed. Additional Focus*Point™ features include: • Fast loading streaming web video (typically less than 15 seconds) • Built-in Quiz Feature with optional Scoring Module - perfect as a training, support, or customer service training tool • Built-in self-guided Help System • Can be customized to incorporate any features available on a conventional HTML-based website including image rollovers, document download, pop-up windows, feedback and contact forms, and active links States Randy M. Zeitman, President of The Philadelphia Web Design Company and inventor of Focus*Point™: "Traditional text and graphic websites are the right tool for establishing intellectual credibility - telling the story of the product or service through features and benefits. But it’s emotional credibility - letting the website visitor see and hear the storyteller - that establishes trust, rapport, and likeability and strongly motivates the prospect to pursue the offering. This is why Focus*Point™ is a particularluy powerful tool for service-driven professionals and organizations such as attorneys, consultants, healthcare providers, non-profits, associations, etc.” Focus*Point is available exclusively through The Philadelphia Web Design Company . Focus*Point is U.S. Patent Pending. ABOUT The Philadelphia Web Design Company Founded in 1989, The Philadelphia Web Design Company provides world-class website design and search engine advertising services. National clients include: Yahoo, Nike, America Online eBay, Home Depot, Staples, and Dell Computer. The credo of the Stone Rose Design is “We Give Small Business A Big Voice!™”. Randy M. Zeitman is the founder of The Philadelphia Web Design Company and brings forward a diverse background as a graphic designer, small business consultant, marketing director, author, software trainer, programmer, magazine columnist, copywriter, and technical editor. Mr. Zeitman also conducts a variety of small business marketing seminars for Staples®, Temple, Widener, and Delaware County Community College. CONTACT: Randy Zeitman (610) 259-4123 info@Philadelphia-Web-Design.com http:/www.Philadelphia-Web-Design.com - END -