Philadelphia Search Engine Advertising - Artificial (Pay-Per-Click) vs. Natural (Optimizing, Meta-Tags, etc.)

Part 1 - Artificial (Pay-Per-Click)

Each time you do a search in a search engine like Yahoo or Google you get a "search results" page.

The smaller ads, the "Sponsored Listings", on the top, side, and bottom, are Artificial (Pay-Per-Click - PPC) listings. These are online classified ads purchased through Yahoo, Google, and MSN.

The price you pay is solely determined by the marketplace through a free market bidding system starting at 10 cents per keyword per click. There's no charge if your ads are not clicked.

Learn more about Artificial (Pay-Per-Click) advertising or click here for Artificial advertising packages including Keyword Research services.

Part 2 - Natural (Optimizing, Meta-Tags, etc.)

Unlike Artificial search Engine Advertising, the process to earn a high Natural ranking is called Optimization. There's six basic steps to optimize your site for a high ranking:

	1) Keyword Research
	2) Optimize Meta Tags
	3) Author Great Copy
	4) Optimize HTML
	5) Create Quality Reverse-Links
	6) Submit
	(Repeat steps two through five until high ranking)

Learn more about Natural search engine advertising or click here for Natural advertising packages using our proprietary Opti-Rank optimization system.