Seminar Syllabus - PERSUASIVE DESIGNING-CRAFTING HIGHLY-EFFECTIVE ADVERTISING Video Seminar Summary Should Automatically Play Below CLICK HERE if the video doesn't play on your Mac! In this seminar we'll introduce and explore many of the invaluable "classic" design, copywriting, and psychological techniques that modern marketing pros use to craft highly-persuasive advertising. This is an ideal seminar for both designers and non-designers who want to learn why some advertisements and marketing collateral work better than others and how to begin crafting an advertising campaign that will launch sales into the stratosphere. Topics Include: Why features and benefits can sabotage an advertisement How to properly choose and compose imagery Mastering Ad Copy - adverbs vs. adjectives, active vs. passive, chunking text, and crafting the perfect headline Finding and choosing the right words to craft the "can't miss" pitch Framing, managing expectations, and the role of composition The magic of the baby-face The true role, and four types, of headlines The melody and rhythm of body copy Text layout tricks and techniques Understanding when color matters How to test an advertisement in a single second Three steps to superior advertisements Recall versus recognition Print versus web considerations Getting maximum value from focus groups CLICK HERE TO REGISTER (TEMPLE)