Seminar Syllabus - SEARCH ENGINE MARKETING NATURAL VS. ARTIFICIAL (PAY-PER-CLICK) Video Seminar Summary Should Automatically Play Below CLICK HERE if the video doesn't play on your Mac! This seminar is designed to help introduce small business owners generate more website-driven sales by introducing the three avenues generate leads through Google, Yahoo, MSN, AOL, and other top search engines. Topics Include: Why advertise online? Getting your website listed - once, twice, even thrice Natural rankings vs. artificial listings The value of page position The five-stage natural optimization process Understanding meta tags Optimizing html Reverse links Submitting your website Obstacles to high natural rankings What is pay-per-click (PPC) advertising How does PPC work? Setting up a PPC account Tracking results and click-thrus Pay-per-click advantages and shortcomings PPC guerilla marketing and online focus groups Converting more click-thrus with landing pages Keyword research CLICK HERE TO REGISTER (TEMPLE)