Seminar Syllabus - WHY PEOPLE BUY THE EMOTIONAL TRIGGERS OF MARKETING Video Seminar Summary Should Automatically Play Below CLICK HERE if the video doesn't play on your Mac! Crafting knockout marketing collateral isn't just about listing features and benefits; it's about learning to push the emotional buttons that motivate buyers to act. In this one-of-a-kind seminar we'll reveal the 16 secret emotional motivators that marketers use to persuade each generation to buy everything from cars to coffee to carpet cleaning. Fascinating examples and anecdotes from both from classic and modern advertising campaigns will change the way you look at advertising and instantly help you amplify and clarify your own marketing message. Topics Include: What does it really mean to offer value? Understanding the intrinsic emotional meaning of marketing Why marketing is non-sense; Why classic marketing strategies often fail and why our core emotions drive the buying behavior of even the most rational person The vocabulary of emotional triggers - what they are, how you can apply them to craft the optimum marketing message, and why learning to read your target instantly puts you leagues above the competition Why features and benefits can sabotage an advertisement Why all emotions are not created equal Which words attract/repel a prospect to/from your product/service? Making sure what you say is what they really hear Why video websites can make the difference Classic and present day examples from the annuals of marketing. After all, "with a name like Smuckers it has to be good" The secret to selling more Girl Scout Cookies than anyone CLICK HERE TO REGISTER (TEMPLE)