Project Description

The Yahoo Credit Card, the Yahoo Platinum Visa Card (more specifically) is a credit card marketed to consumers who make Internet purchases. It offers a 3.9% intro APR and a 9.99% fixed rate after five months, with no annual fee. We created a website to promote the Yahoo card, and worked with Yahoo to develop promotional strategies to direct traffic to the site, including strategic banner ad placement. The layout of the site is simple and attractive, with a few bullet points, and bright colors contrasting with a simple white background, evoking the hip motif of Yahoo and the Internet savvy customer.