Philadelphia Website Design Case Study – 3x More Web Leads
A regional B2B service provider sought web marketing consulting to significantly boost online inquiries and lead generation. Despite a strong offline presence, their website was underperforming, failing to convert visitors into actionable leads. They partnered with our web marketing consulting team to create a results-driven strategy that would achieve a 3x increase in web leads.
Project Goals
- Increase Web Leads: Triple the number of online inquiries and form submissions.
- Enhance Conversion Rates: Optimize the website to turn visitors into leads.
- Improve User Engagement: Create a seamless user journey that encourages action.
- Boost Visibility: Drive targeted traffic through improved SEO and paid advertising campaigns.
Our Approach
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Conversion-Focused Design
- Redesigned the website with strategically placed call-to-action (CTA) buttons such as “Request a Quote” and “Schedule a Consultation.”
- Simplified forms to reduce friction and increase completion rates.
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Content Optimization
- Created clear, value-driven messaging focused on the client’s unique selling points (USPs).
- Developed lead magnets like downloadable guides and whitepapers to capture email addresses.
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SEO and PPC Campaigns
- Targeted high-intent keywords such as “local B2B services” and “best [industry] solutions near me.”
- Launched a targeted pay-per-click (PPC) campaign to attract ready-to-convert visitors.
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Analytics-Driven Improvements
- Used heatmaps and A/B testing to optimize landing pages for maximum engagement.
- Analyzed user behavior to refine marketing funnels.
Results
- 300% Increase in Web Leads: The redesigned website and optimized campaigns tripled the number of inquiries within six months.
- 35% Higher Conversion Rates: Improved CTAs and user-friendly forms boosted the conversion rate from visitor to lead.
- 50% Growth in Organic Traffic: SEO efforts significantly increased visibility, drawing more qualified visitors to the site.
- Stronger ROI: PPC campaigns achieved a 4x return on ad spend (ROAS), driving cost-effective lead generation.
Client Feedback
“Our investment in web marketing consulting delivered beyond expectations. Tripling our web leads has been transformative, helping us secure new clients and grow our business. The results speak for themselves!”
Conclusion
By combining conversion-focused design, targeted marketing campaigns, and data-driven insights, our web marketing consulting strategy successfully tripled web leads, proving the power of a well-executed digital marketing plan.
