Acorn Industrial Products

Client Overview
Acorn Industrial Products, a trusted supplier of high-quality industrial casters, wheels, and material handling solutions, serves businesses across a range of industries. Their outdated website failed to showcase the breadth of their product catalog, lacked modern e-commerce capabilities, and struggled to generate leads from their target audience of procurement managers and engineers.

Project Goals

1. Highlight Product Range: Showcase Acorn’s extensive catalog with detailed product information and visuals.
2. Streamline Lead Generation: Simplify the process for inquiries and orders, ensuring a seamless customer journey.
3. Modernize User Experience: Create a fast, responsive, and user-friendly website that reflects Acorn’s professionalism.
4. Enhance Search Visibility: Optimize the site to improve rankings for key industrial product terms.

Our Approach

1. E-Commerce Integration: We implemented a robust online catalog with search filters, enabling customers to find and request quotes for specific products quickly. Each product page featured high-resolution images, specifications, and technical data sheets.
2. Professional Design: The site was designed with an industrial aesthetic, using clean lines, intuitive navigation, and bold typography to reflect Acorn’s focus on quality and reliability.
3. Lead Capture Tools: Prominent CTAs, a dynamic “Request a Quote” form, and a contact section tailored to industry needs were placed strategically throughout the site.
4. Mobile Optimization: The site was built with mobile-first design principles to ensure excellent performance across all devices.
5. SEO and Content Strategy: Targeted SEO efforts focused on high-value keywords such as “industrial casters” and “heavy-duty wheels,” while content marketing included industry-focused blog posts to engage procurement professionals.

Results

• 30% Increase in Product Inquiries: Enhanced search and filtering options allowed customers to find and request quotes with ease.
• Improved Conversion Rates: Clearer CTAs and a more intuitive design drove a 20% increase in lead conversions.
• Stronger SEO Rankings: Organic traffic rose by 40%, with the site ranking on the first page for key product-related terms.
• Positive User Feedback: Customers praised the new site for its clarity, speed, and ease of use, with many noting the improved ability to locate and inquire about products.

Client Feedback
“The new website has been a game-changer for us. It’s not just a catalog; it’s a tool that helps us connect with our customers and showcase the quality of our products. The results speak for themselves.”

Conclusion
The Acorn Industrial Products website redesign highlights how a combination of modern design, enhanced functionality, and targeted optimization can transform a business’s digital presence, driving growth and customer satisfaction.