Philadelphia Web Design Website Design Case Study – American Food Safety Institute (AFSI)
Client Overview
American Food Safety Institute (AFSI) provides comprehensive food safety training and certification programs for individuals and businesses in the food service industry. Known for their expertise and commitment to public health, AFSI’s previous website fell short of conveying the breadth of their training options and making it easy for users to register for courses or understand certification requirements.
Project Goals
- Showcase Training Programs: Clearly present AFSI’s courses, certifications, and schedules.
- Simplify Registration: Make it easy for users to find and enroll in the right course.
- Build Credibility: Highlight AFSI’s industry expertise, certifications, and commitment to food safety.
- Improve SEO and Visibility: Target food safety-related keywords to attract individuals and businesses searching for training.
Our Approach
- Education-Focused Design: The website was designed with a clean, professional layout, using clear navigation and food-related imagery to emphasize trust and expertise.
- Comprehensive Course Pages: Each training program, such as ServSafe®, HACCP certification, and allergen awareness, had dedicated pages with detailed descriptions, prerequisites, schedules, and pricing.
- Streamlined Registration: An easy-to-use course search tool and online registration system made it simple for users to find and enroll in courses.
- Trust-Building Content: Testimonials, case studies, and information about AFSI’s credentials were prominently featured to establish credibility.
- SEO Optimization: Keywords such as “food safety certification,” “ServSafe training,” and “HACCP courses” were strategically incorporated to improve visibility in search engines.
Results
- 50% Increase in Course Registrations: The streamlined registration process and clear course descriptions encouraged more users to sign up.
- 40% Growth in Website Traffic: SEO efforts brought in individuals and businesses searching for food safety training.
- Enhanced Engagement: Visitors spent 30% more time exploring course pages and testimonials, indicating higher interest and trust.
- Stronger Brand Credibility: Testimonials and certifications reinforced AFSI’s reputation as a trusted leader in food safety training.
Client Feedback
“Our new website has made a huge difference. It’s professional, easy to navigate, and has helped us reach more people who need training. We’re thrilled with the results!”
Conclusion
The American Food Safety Institute’s website redesign demonstrates how a user-focused approach can drive course registrations, enhance credibility, and solidify a brand’s position as a leader in food safety education.
