Beckman-Rowan Pharmaceutical – Philadelphia Website Design Case Study
Beckman-Rowan Pharmaceutical is a forward-thinking company dedicated to developing treatments for chronic illnesses and rare diseases. With a strong emphasis on cutting-edge research and patient care, Beckman-Rowan required a modern website to highlight its pharmaceutical advancements, attract partnerships, and communicate effectively with healthcare providers, investors, and patients.
Project Goals
- Showcase Innovation: Highlight the company’s research, development pipeline, and pharmaceutical products.
- Engage Key Stakeholders: Provide relevant information for healthcare professionals, researchers, and potential investors.
- Build Trust and Transparency: Reinforce credibility through clinical trial data, certifications, and success stories.
- Increase Visibility: Optimize the site for search engines to attract partners and clients seeking pharmaceutical solutions.
Our Approach
- Science-Focused Design: We created a clean, professional design featuring visuals of laboratories, research teams, and patient-focused imagery to underscore Beckman-Rowan’s commitment to innovation and care.
- Product and Research Highlights: Detailed sections presented their product offerings, R&D pipeline, and clinical trial updates, making complex information accessible and engaging.
- Stakeholder Resources: Dedicated portals for healthcare providers and investors provided whitepapers, detailed product documentation, and partnership information.
- Interactive Features: Integration of contact forms, investor relations tools, and a subscription option for clinical updates streamlined communication and engagement.
- SEO Strategy: Targeted keywords such as “pharmaceutical innovation,” “rare disease treatments,” and “clinical trial breakthroughs” were optimized to improve search rankings.
Results
- 45% Increase in Stakeholder Inquiries: Enhanced navigation and engagement tools encouraged more inquiries from healthcare providers, researchers, and investors.
- 50% Growth in Website Traffic: SEO efforts brought in targeted traffic from global stakeholders searching for innovative pharmaceutical solutions.
- Improved Engagement: Visitors spent 40% more time exploring product pipelines and clinical updates, reflecting increased interest and trust.
- Strengthened Reputation: The website’s transparent presentation of clinical trial data and certifications reinforced Beckman-Rowan’s credibility.
Client Feedback
“Our website now perfectly aligns with our mission and values. It has become a powerful tool to showcase our innovations and connect with partners who share our commitment to advancing healthcare. The results speak for themselves.”
Conclusion
Beckman-Rowan Pharmaceutical’s website redesign exemplifies how a professional, user-focused digital presence can amplify visibility, foster partnerships, and position a company as a leader in pharmaceutical research and development.
