Philadelphia Web Design Website Design Case Study – Custom Inserts

Client Overview
Custom Inserts specializes in crafting high-quality, custom-made drawer inserts for kitchens, offices, and commercial spaces. With a focus on precision, functionality, and design, their products transform cluttered spaces into organized solutions. Despite their exceptional craftsmanship, their previous website lacked the sophistication and functionality to effectively showcase their product offerings and drive customer inquiries.

Project Goals

1. Showcase Product Range: Highlight the versatility and craftsmanship of Custom Inserts’ drawer solutions.
2. Increase Inquiries: Simplify the process for customers to request quotes or place orders for custom inserts.
3. Build Trust: Use testimonials, case studies, and imagery to emphasize quality and reliability.
4. Improve SEO and Visibility: Attract potential customers searching for custom drawer organization solutions.

Our Approach

1. Design-Centric Website: The new site featured a clean, modern layout with high-resolution images of custom drawer inserts in real-world settings to showcase their practicality and aesthetic appeal.
2. Product Pages: Dedicated pages for kitchen, office, and commercial inserts detailed material options, design features, and benefits, supported by before-and-after visuals.
3. Interactive Customization Tool: A product configurator allowed customers to select dimensions, materials, and layouts for their custom inserts, enhancing engagement and simplifying the ordering process.
4. Trust-Building Features: Testimonials, a “Customer Spotlight” section, and certifications highlighted the brand’s reputation and commitment to quality.
5. SEO Optimization: Keywords like “custom drawer inserts,” “kitchen drawer organizers,” and “office drawer solutions” were targeted to improve search rankings.

Results

• 40% Increase in Customer Inquiries: The interactive customization tool and streamlined forms encouraged more clients to request quotes and place orders.
• 35% Growth in Website Traffic: SEO optimization and engaging visuals attracted more organic and referral traffic.
• Enhanced Engagement: Visitors spent 50% more time exploring product pages and the configurator tool, demonstrating strong interest.
• Positive Feedback: Customers praised the website for its clarity, customization options, and professionalism.

Client Feedback
“Our new website is a game-changer. It beautifully showcases our products and makes it easy for customers to design their perfect drawer inserts. We’ve seen a big jump in inquiries and orders since the launch.”

Conclusion
The Custom Inserts website redesign highlights how a blend of design, functionality, and targeted messaging can elevate a brand’s online presence, drive customer engagement, and streamline the sales process.