Philadelphia Web Design Website Design Case Study – Delco Casa
Client Overview
Delco CASA (Court Appointed Special Advocates) is a nonprofit organization committed to ensuring that children who have experienced abuse or neglect can find safety, stability, and the support needed to thrive. Their mission, while powerful, was not effectively communicated through their previous website. This limited volunteer recruitment, donor engagement, and public awareness of their critical work.
Project Goals
- Communicate Mission Clearly: Highlight the life-changing impact of CASA advocates.
- Increase Volunteer Recruitment: Make it easier for individuals to learn about becoming advocates.
- Drive Donations: Create clear pathways for supporters to contribute.
- Improve Accessibility: Build a responsive, user-friendly website that meets accessibility standards.
Our Approach
- Impactful Design: The new website featured bold visuals of children and advocates, paired with compelling stories of hope and transformation.
- Volunteer-Centric Features: A dedicated “Become a Volunteer” page outlined the process, benefits, and FAQs, complete with an online application form and informational videos.
- Donation Integration: We streamlined the donation process with a secure platform, providing options for one-time and recurring contributions, as well as corporate sponsorship opportunities.
- Educational Content: Resources were added for potential advocates, including training details, success stories, and tools to raise awareness about child advocacy.
- Technical Excellence: Built with mobile-first principles and optimized for speed, the site ensured smooth navigation for users across all devices.
Results
- 30% Increase in Volunteer Applications: Clearer information and an intuitive sign-up process encouraged more individuals to become CASA advocates.
- 50% Growth in Donations: Emotionally resonant storytelling and a simplified donation platform led to increased financial support.
- Stronger Engagement: Visitor time on site rose by 40%, with users exploring volunteer opportunities and success stories.
- Improved SEO: Optimized content and local targeting boosted rankings for key phrases like “child advocacy volunteers” and “Delco child support nonprofit.”
Client Feedback
“Our new website is a game-changer. It’s beautiful, functional, and truly tells the story of our mission. We’ve seen more people step forward to help children in need, and that’s what matters most.”
Conclusion
Delco CASA’s website redesign showcases how a thoughtful approach to design, storytelling, and functionality can elevate an organization’s visibility, engage new supporters, and ultimately help children find safety and hope for a brighter future.
