Philadelphia Web Design Website Design Case Study – Dr. Ellen Kenner

Client Overview
Dr. Ellen Kenner, a renowned psychiatrist and host of a popular radio show, combines professional expertise with practical advice to help individuals navigate life’s challenges. While her radio show had a loyal following, her website lacked the functionality and design needed to expand her audience, provide easy access to her resources, and promote her services effectively.

Project Goals

1. Highlight the Radio Show: Provide easy access to past episodes, show highlights, and upcoming topics.
2. Expand Reach: Attract a broader audience by improving accessibility to her insights and advice.
3. Promote Resources: Showcase books, articles, and downloadable tools to help individuals improve their mental well-being.
4. Build Credibility: Emphasize her professional qualifications, media appearances, and listener testimonials.

Our Approach

1. Media-Centric Design: The website featured a dynamic layout with a homepage spotlighting radio show episodes, audio clips, and engaging visuals of Dr. Kenner.
2. Episode Library: A searchable library allowed users to stream past episodes by topic, making it easy for listeners to find advice relevant to their needs.
3. Resources and Tools: A “Free Resources” section offered articles, self-help guides, and book recommendations to establish Dr. Kenner as a go-to source for mental health advice.
4. Prominent Call-to-Actions: Clear CTAs encouraged visitors to tune in to the live radio show, subscribe to podcasts, and schedule consultations.
5. SEO Strategy: Keywords such as “mental health radio show,” “relationship advice,” and “psychiatrist podcast” were strategically optimized to attract a wider audience.

Results

• 50% Increase in Listener Engagement: The episode library and live show reminders led to a significant uptick in streaming and listener participation.
• 40% Growth in Website Traffic: SEO efforts and engaging content brought in new visitors, particularly from search queries related to mental health topics.
• Enhanced Credibility: Testimonials and media features reinforced Dr. Kenner’s authority, leading to more inquiries about her services.
• Positive Feedback: Visitors praised the site for its usability and wealth of resources, with many noting how easy it was to find relevant advice.

Client Feedback
“The new website captures everything I want to share with my listeners. It’s professional, engaging, and makes it so much easier for people to connect with my show and my work.”

Conclusion
Dr. Ellen Kenner’s website redesign showcases how a media-focused digital presence can expand an audience, increase engagement, and solidify a professional’s reputation as a trusted voice in their field.