Philadelphia Web Design Website Design Case Study – Forest Hill Senior Living

Client Overview
Forest Hill Senior Living is a premier community offering assisted living and memory care services in a warm, supportive environment. While their facilities and care programs were highly regarded, their outdated website lacked the ability to effectively communicate their offerings, attract potential residents and their families, and showcase the vibrant lifestyle they provide.

Project Goals

1. Highlight Services and Amenities: Clearly present Forest Hill’s care options, facilities, and lifestyle amenities.
2. Increase Inquiries and Tours: Simplify the process for families to request information and schedule visits.
3. Build Trust and Credibility: Use testimonials, staff profiles, and certifications to reassure families of their loved ones’ care.
4. Enhance SEO and Visibility: Optimize the website to attract families searching for senior living options.

Our Approach

1. Welcoming Design: We created a warm, inviting website design featuring imagery of residents engaging in activities, lush outdoor spaces, and cozy interiors to reflect the community’s charm.
2. Service Pages: Detailed pages for assisted living, memory care, and short-term stays outlined services, benefits, and personalized care plans.
3. Virtual Tour Integration: A virtual tour feature allowed families to explore the facilities from the comfort of their homes.
4. Lead Capture Tools: Prominent “Schedule a Tour” and “Request Information” forms streamlined the inquiry process for prospective residents and their families.
5. SEO Optimization: Keywords like “senior living community,” “assisted living near me,” and “memory care services” were strategically incorporated to improve search visibility.

Results

• 40% Increase in Inquiries: User-friendly forms and the virtual tour feature encouraged more families to reach out for information or schedule tours.
• 35% Growth in Website Traffic: SEO efforts drove more organic traffic from families searching for senior living options.
• Stronger Engagement: Visitors spent 45% more time exploring service pages and testimonials, reflecting a deeper interest.
• Enhanced Credibility: Staff profiles, certifications, and glowing testimonials reassured families of the quality of care and community environment.

Client Feedback
“Our new website beautifully captures what makes Forest Hill special. Families can see the care and joy we provide even before they visit. We’ve seen a significant increase in inquiries and positive feedback.”

Conclusion
Forest Hill Senior Living’s website redesign demonstrates how a welcoming, informative digital presence can attract potential residents, build trust with families, and showcase the vibrant lifestyle and quality care offered in a senior living community.