Philadelphia Web Design Website Design Case Study – Gehret Wire

Gehret WireWorks is a leading provider of wire mesh products, offering a diverse range of solutions including stainless steel, black-coated metal, cages, rails, panels, partitions, and woven sheets.

Known for their high-quality craftsmanship and custom designs, Gehret WireWorks needed a modern website to effectively showcase their products, attract new customers, and support their growing client base.

Project Goals

1. Showcase Product Range: Highlight Gehret WireWorks’ extensive offerings with detailed product descriptions and applications.
2. Simplify Client Engagement: Make it easy for customers to inquire about products, request quotes, or place orders.
3. Build Trust and Authority: Use testimonials, case studies, and certifications to reinforce expertise and quality.
4. Enhance SEO and Visibility: Optimize the website to attract businesses searching for wire mesh solutions.

Our Approach

1. Product-Centric Design: The website featured a clean, industrial-themed layout with high-resolution images of products in use, emphasizing quality and versatility.
2. Comprehensive Product Pages: Each product type had a dedicated page with detailed specifications, material options, and common applications.
3. Contact and Quote Features: Easy-to-use forms for inquiries and quote requests ensured seamless communication with potential clients.
4. Trust-Building Content: Customer testimonials, certifications, and a portfolio of completed projects were prominently displayed to establish credibility.
5. SEO Strategy: Keywords like “wire mesh panels,” “stainless steel cages,” and “custom metal partitions” were optimized to drive targeted traffic.

Results

• 45% Increase in Product Inquiries: Detailed product pages and streamlined contact forms encouraged more customers to reach out.
• 40% Growth in Website Traffic: SEO optimization attracted businesses searching for custom wire mesh products.
• Enhanced Engagement: Visitors spent 30% more time exploring product pages and portfolio content, reflecting a stronger interest in Gehret WireWorks’ offerings.
• Improved Client Confidence: Testimonials and project examples reassured potential clients, leading to higher conversion rates.

Client Feedback
“Our new website has been an excellent tool for showcasing the breadth of what we offer. It’s professional, easy to navigate, and has helped us connect with more businesses looking for custom wire mesh solutions.”

Conclusion
The Gehret WireWorks website redesign highlights how a product-focused, user-friendly online presence can attract inquiries, build trust, and establish a company as a leader in its field.