Philadelphia Website Design Case Study – Go4TheGoal

Client Overview
Go4TheGoal, a New Jersey-based nonprofit organization, is dedicated to supporting children with cancer and their families. Despite their incredible mission, their previous website struggled to convey their impact effectively, limiting donations, volunteer sign-ups, and engagement with their programs like “Lace-Up 4 Pediatric Cancer®.”

Project Goals

1. Highlight Impact: Showcase the nonprofit’s success stories and programs to inspire donations and community involvement.
2. Increase Donations and Participation: Make it easy for visitors to donate, volunteer, and participate in events.
3. Enhance User Experience: Create a responsive, accessible website that communicates the mission clearly.

Our Approach

1. Mission-Focused Design: The new design centered on Go4TheGoal’s mission, using bold visuals and personal stories of children and families impacted by their work. A sticky header ensured quick access to donation and volunteer links.
2. Streamlined Donations: We integrated a secure, user-friendly donation platform with multiple giving options, including recurring donations, event participation, and memorial gifts.
3. Event Integration: A dedicated “Get Involved” section allowed visitors to sign up for events like the “Lace-Up 4 Pediatric Cancer®” campaign, purchase merchandise, and track progress in real-time.
4. Educational Resources: We included an easy-to-navigate library with resources for families, healthcare providers, and educators, as well as information on advocacy efforts.
5. Technical Optimization: The site was built with mobile-first design principles, ensuring accessibility for all users, and optimized for speed and search engine performance.

Results

• 30% Increase in Donations: The simplified donation process and emotional storytelling led to significant growth in contributions.
• 50% Growth in Event Participation: More participants joined campaigns like “Lace-Up 4 Pediatric Cancer®,” helping to expand awareness.
• Stronger Engagement: Website traffic increased by 40%, with users spending more time exploring resources and programs.
• Improved SEO Rankings: Strategic keyword optimization and improved structure boosted search visibility, driving more organic traffic.

Client Feedback
“Our new website captures the heart of what we do. It’s easy for people to get involved, and the increase in support has been incredible. We’re thrilled with how it’s helping us achieve our goals.”

Conclusion
This project showcases how a well-designed, mission-driven website can amplify a nonprofit’s impact, driving donations, participation, and awareness to new heights.