Philadelphia Web Design Website Design Case Study – GTS Packaging Solutions
Client Overview
GTS Packaging Solutions, a leader in innovative packaging solutions, provides customized services to industries ranging from food and beverages to pharmaceuticals and retail. Despite their exceptional products and client satisfaction, their previous website struggled to effectively showcase their offerings, resulting in missed opportunities to attract new clients and expand their market presence.
Project Goals
- Highlight Product Offerings: Showcase GTS’s range of custom packaging solutions with detailed product descriptions and visuals.
- Increase Lead Generation: Simplify inquiries and improve pathways for potential clients to contact the team.
- Enhance Credibility: Demonstrate GTS’s expertise through client success stories and certifications.
- Improve Usability: Build a responsive, user-friendly website that caters to diverse industries and international audiences.
Our Approach
- Modern Design: We developed a clean, professional design emphasizing GTS’s commitment to quality and innovation. Bold imagery of packaging solutions in real-world applications showcased their versatility.
- Product and Service Pages: Each product line—such as flexible packaging, sustainable materials, and custom design services—was given its own page with specifications, benefits, and use-case examples.
- Lead Capture Tools: Clear calls-to-action, “Request a Quote” forms, and an interactive product inquiry tool made it easier for clients to initiate contact.
- Trust Signals: Certifications, client testimonials, and case studies were prominently displayed to reinforce GTS’s reputation for reliability and excellence.
- SEO Optimization: We optimized the site for keywords like “custom packaging solutions” and “sustainable packaging materials,” improving visibility in search results.
Results
- 30% Increase in Client Inquiries: Simplified navigation and prominent CTAs led to more inquiries from potential clients.
- 40% Growth in Website Traffic: SEO efforts boosted visibility, driving an increase in organic search traffic.
- Improved Engagement: Visitors spent 35% more time exploring detailed product pages and use-case examples.
- Global Reach: The responsive design ensured seamless usability for international clients, expanding GTS’s global market presence.
Client Feedback
“Our new website perfectly highlights our capabilities and makes it easy for clients to find what they need. The feedback has been overwhelmingly positive, and we’ve already seen an uptick in new business opportunities.”
Conclusion
The GTS Packaging Solutions website redesign exemplifies how a strategic approach to design, functionality, and messaging can transform a company’s online presence, driving engagement, increasing inquiries, and reinforcing market leadership.
