Manufacturing Alliance of Philadelphia
(215) 948-9285
Case Study: Redesigning Manufacturing Alliance of Philadelphia’s Website for Impact and Engagement
Overview
Manufacturing Alliance of Philadelphia approached us with a common challenge: their website was outdated, difficult to navigate, and failing to effectively communicate their mission. With a diverse audience of donors, volunteers, and beneficiaries, they needed a modern design that could engage each group while maintaining a professional and approachable tone.
Challenges
- Cluttered Information Architecture: Key pages were buried under multiple layers of navigation.
- Inconsistent Branding: The site lacked visual cohesion, with mismatched fonts, colors, and outdated imagery.
- Low Engagement: Calls-to-action (CTAs) were unclear, leading to poor donor conversion and volunteer sign-ups.
Our Approach
We began by understanding Manufacturing Alliance of Philadelphia’s goals and audience through stakeholder interviews and analytics reviews. Next, we developed a streamlined site architecture, reducing the navigation from six to three main categories. The redesign featured a clean, modern layout using Divi’s drag-and-drop builder for flexibility.
We applied consistent branding with their mission-aligned colors and fonts while ensuring accessibility with high-contrast elements. Engaging CTAs were strategically placed, such as a sticky donation button and a prominent “Get Involved” section on the homepage.
Results
- Increased Traffic: 40% more visitors within three months due to improved SEO and mobile responsiveness.
- Higher Engagement: Volunteer sign-ups increased by 25%, and donations rose by 30%.
- Enhanced User Experience: Visitors now find key information in fewer clicks.
Manufacturing Alliance of Philadelphia’s redesigned website is not only visually compelling but also a powerful tool for advancing their mission.
