Philadelphia Web Design Website Design Case Study – Next Step Radiation

Client Overview
Next Step Radiation specializes in radon testing and removal, providing homeowners and businesses with peace of mind by addressing this invisible but dangerous health hazard. Despite their essential services, their previous website struggled to clearly communicate the risks of radon, the benefits of mitigation, and the ease of their solutions, leading to missed opportunities to engage potential clients.

Project Goals

1. Educate and Inform: Clearly explain the dangers of radon and the importance of testing and mitigation.
2. Increase Service Inquiries: Simplify the process for scheduling radon testing and requesting quotes for mitigation services.
3. Build Trust: Showcase certifications, customer testimonials, and successful project outcomes.
4. Improve SEO and Visibility: Target local and industry-specific keywords to attract homeowners and businesses in need of radon services.

Our Approach

1. Risk-Centric Design: The website featured a clean, professional design with bold visuals and infographics to educate visitors about radon risks and the benefits of removal.
2. Service-Focused Pages: Dedicated pages for radon testing, mitigation, and commercial services provided detailed explanations, step-by-step processes, and pricing transparency.
3. Lead Capture Tools: Prominent “Schedule a Test” and “Request a Quote” forms streamlined client inquiries and encouraged immediate action.
4. Trust-Building Content: Certifications, customer reviews, and a “Frequently Asked Questions” section reinforced credibility and addressed common concerns.
5. SEO Strategy: Keywords such as “radon testing near me,” “radon removal services,” and “radon mitigation company” were optimized to attract local traffic.

Results

• 45% Increase in Service Inquiries: Enhanced service descriptions and user-friendly forms led to a significant uptick in testing and mitigation requests.
• 35% Growth in Website Traffic: SEO optimization drove more local and industry-specific traffic.
• Improved Engagement: Visitors spent 40% more time exploring service pages and educational content, demonstrating strong interest.
• Stronger Credibility: Certifications and positive reviews built trust, converting more inquiries into confirmed appointments.

Client Feedback
“Our new website has been a game-changer. It educates clients about radon risks and makes it so easy to schedule a test or get a quote. We’ve seen a noticeable increase in inquiries and positive feedback.”

Conclusion
Next Step Radiation’s website redesign demonstrates how a strategic focus on education, usability, and credibility can drive engagement, generate inquiries, and promote health and safety solutions effectively.