Philadelphia Website Design Case Study – PA Mediation

Client Overview
Pennsylvania Council of Mediators (PCM) is a nonprofit organization dedicated to advancing the practice of mediation. PCM focuses on educating the public, fostering demand for qualified mediators, and supporting practitioners through professional development. However, their outdated website hindered their ability to communicate the benefits of mediation, attract new members, and serve as a resource hub for professionals.

Project Goals

1. Promote Mediation: Educate the public about the benefits of mediation and increase awareness of its availability.
2. Support Practitioners: Provide a robust platform for professional development and networking.
3. Increase Membership and Engagement: Streamline membership processes and encourage participation in events and training.
4. Enhance Accessibility: Create a responsive, user-friendly website that caters to diverse audiences.

Our Approach

1. Mission-Aligned Design: We designed a clean, professional site with a focus on PCM’s core values, using calming colors and imagery to reflect the collaborative nature of mediation.
2. Educational Resources: A “Learn About Mediation” section was added, featuring FAQs, case studies, and videos to help the public understand how mediation works and its benefits.
3. Professional Development Hub: A dedicated section for practitioners included event calendars, training opportunities, certification information, and a members-only area with downloadable resources.
4. Streamlined Membership: The membership page was revamped with an easy-to-use application form, clear benefits, and options for recurring membership dues.
5. Technical Optimization: The site was built with accessibility standards, fast load times, and mobile responsiveness to ensure an inclusive experience.

Results

• 20% Increase in Memberships: Clearer communication of member benefits and a streamlined application process boosted new sign-ups.
• Enhanced Engagement: Event attendance and resource downloads grew by 35%, reflecting greater interest in PCM’s offerings.
• Stronger Public Awareness: Website traffic increased by 40%, with users spending more time exploring mediation resources.
• Positive Feedback: Both the public and mediators praised the site for its simplicity and wealth of information, with one mediator calling it “an essential tool for the field.”

Client Feedback
“The new website perfectly aligns with our mission. It’s intuitive, engaging, and has helped us connect with more people interested in mediation and professional growth.”

Conclusion
The PA Mediation website redesign demonstrates how a thoughtful, user-centered approach can amplify an organization’s impact, increase engagement, and foster growth in a specialized field like mediation.