Philadelphia Web Design Website Design Case Study – Shark Coventry

Client Overview
Shark Coventry, a nonprofit organization dedicated to shark rescue and habitat preservation, sought to revamp their website to better align with their mission. The previous site lacked visual appeal, mobile responsiveness, and the ability to effectively communicate their impactful work, leading to missed opportunities for donations and public engagement.

Project Goals

1. Raise Awareness: Create an immersive digital experience showcasing Shark Coventry’s rescue efforts and habitat preservation initiatives.
2. Increase Donations and Memberships: Implement seamless pathways for supporters to contribute financially.
3. Enhance Public Engagement: Provide educational resources and interactive features to inspire ocean conservation action.

Our Approach

1. Immersive Storytelling: We crafted a design that highlighted Shark Coventry’s mission through compelling visuals, including high-resolution images and videos of rescued sharks and preserved habitats. A dynamic homepage slider featured their most impactful stories.
2. Donation-Centric Design: Donation buttons were strategically placed across the site, including a sticky header button, an engaging “Adopt a Shark” page, and a streamlined donation form with multiple giving options.
3. Interactive Features: We added a live map showing active habitat restoration projects and an interactive timeline of their rescue milestones to engage visitors.
4. Educational Content: The site included an easy-to-navigate library of articles, infographics, and downloadable resources to educate the public on the importance of sharks in marine ecosystems.
5. Technical Excellence: Built on a secure, scalable platform, the site was optimized for fast loading, responsive design, and accessibility standards.

Results

• Doubling of Donations: Monthly contributions increased by 100% within the first six months, fueled by the new design and clearer calls-to-action.
• Increased Engagement: Visitor time on site rose by 45%, with a noticeable uptick in downloads of educational resources and adoption program sign-ups.
• Enhanced Credibility: Feedback from partners and supporters emphasized the professional and inspiring nature of the website.
• SEO Improvement: Organic search traffic grew by 30% due to improved content structure and optimized keywords like “shark rescue” and “marine habitat preservation.”

Client Feedback
“Our new website perfectly captures our mission. It’s not just beautiful—it inspires action. We’ve seen more support than ever, and the feedback has been overwhelmingly positive!”

Conclusion
Shark Coventry’s redesigned website demonstrates how a strategic approach to storytelling, user engagement, and technical optimization can amplify the impact of conservation organizations, driving awareness and support for critical causes.