Philadelphia Web Design Website Design Case Study – Shows for Pros

Client Overview
Shows for Pros specializes in organizing high-visibility trade shows designed to connect businesses with industry professionals. Known for their expertly curated events, they provide companies with opportunities to showcase products, generate leads, and network with decision-makers. Despite their reputation for quality, their website struggled to effectively communicate the value of their shows and attract both exhibitors and attendees.

Project Goals

1. Showcase Events: Highlight upcoming trade shows with clear details about dates, venues, industries, and participation benefits.
2. Attract Exhibitors and Attendees: Simplify the process for businesses to register as exhibitors and for professionals to attend.
3. Build Credibility: Use testimonials, event highlights, and success stories to reinforce their reputation for excellence.
4. Improve SEO and Visibility: Optimize the site to attract businesses and professionals searching for trade show opportunities.

Our Approach

1. Event-Centric Design: The homepage featured vibrant imagery of past trade shows, along with upcoming event announcements, key highlights, and registration CTAs.
2. Dedicated Event Pages: Each trade show had its own page detailing schedules, exhibitor packages, attendee benefits, and sponsorship opportunities.
3. Streamlined Registration: Integrated online registration forms allowed exhibitors and attendees to sign up effortlessly.
4. Community Engagement Tools: Testimonials from past exhibitors and attendees, as well as a blog featuring industry insights and tips for trade show success, enhanced engagement.
5. SEO Strategy: Keywords like “professional trade shows,” “business networking events,” and “exhibitor opportunities” were optimized to attract targeted traffic.

Results

• 50% Increase in Exhibitor Registrations: Clear event details and simplified registration forms made it easier for businesses to commit to participating.
• 40% Growth in Attendee Sign-Ups: Engaging event pages and SEO optimization drew more professionals to register for trade shows.
• Enhanced Engagement: Visitors spent 30% more time exploring event pages, testimonials, and the blog.
• Improved Credibility: Testimonials and event highlights reassured potential exhibitors and attendees of the value of participating.

Client Feedback
“Our new website has elevated the way we present our events. The response from exhibitors and attendees has been phenomenal, and registrations have significantly increased!”

Conclusion
The Shows for Pros website redesign highlights how a focused, event-driven digital presence can boost participation, build trust, and establish a brand as a leader in professional trade shows.