Philadelphia Web Design Website Design Case Study – TBI Angel
Client Overview
TBI Angel, a small non-profit organization dedicated to supporting underserved communities, approached us to revamp their website. Their outdated site struggled with slow load times, poor mobile responsiveness, and unclear navigation, resulting in a decline in donor engagement and volunteer sign-ups.
Project Goals
- Enhance User Experience: Simplify navigation and improve mobile accessibility.
- Increase Engagement: Drive donations and volunteer registrations through intuitive calls-to-action (CTAs).
- Modernize Design: Create a visually appealing, professional site reflective of the organization’s mission.
Our Approach
- Discovery Phase: We began by conducting stakeholder interviews, analyzing user data, and reviewing competitor websites. This helped us identify pain points and opportunities.
- User-Centric Design: Using insights from the discovery phase, we designed a clean, responsive layout with a streamlined menu, bold CTAs, and prominent donation buttons.
- Technical Optimization: To boost performance, we optimized images, implemented lazy loading, and ensured compliance with WCAG accessibility standards. The site was built on WordPress for easy management.
- Content Strategy: We restructured content to prioritize storytelling, highlighting success stories and clear impact metrics, making the case for donor support compelling.
Results
- 25% Increase in Donations: Within three months, online donations grew significantly due to the improved visibility of CTAs and trust signals.
- 40% Growth in Volunteer Sign-Ups: Simplified forms and mobile-friendly design encouraged sign-ups.
- User Feedback: Visitors reported finding the site “intuitive” and “engaging.”
- SEO Boost: Organic search traffic increased by 35% due to faster load times and optimized content.
Client Feedback
“We couldn’t be happier with the transformation! The new site is not only beautiful but also incredibly effective at connecting us with our supporters.”
Conclusion
This project demonstrates how thoughtful design and technical improvements can elevate an organization’s online presence, driving tangible results.
