Philadelphia Web Design Website Design Case Study – Unitech Elevator

Client Overview
Unitech Elevator specializes in providing comprehensive elevator services, including installation, maintenance, repair, and modernization. Known for their technical expertise and reliability, their previous website failed to effectively communicate the full range of services, limiting their ability to attract new clients and streamline service inquiries.

Project Goals

1. Showcase Expertise: Highlight Unitech Elevator’s technical capabilities and comprehensive service offerings.
2. Increase Client Inquiries: Simplify the process for scheduling maintenance or requesting service quotes.
3. Build Credibility: Use client testimonials, certifications, and success stories to reinforce their reputation.
4. Enhance Usability: Create a responsive, professional website for both commercial and residential clients.

Our Approach

1. Professional Design: The website featured a clean, modern design with high-quality visuals of elevator systems and projects, emphasizing professionalism and technical precision.
2. Service-Focused Pages: Dedicated pages for maintenance, repairs, installations, and modernization detailed the scope, benefits, and value of each service.
3. Lead Capture Tools: “Request a Quote” and “Schedule a Service” forms were strategically placed throughout the site for ease of access.
4. Trust-Building Features: Testimonials, case studies, and certifications (e.g., ADA compliance and safety standards) highlighted Unitech Elevator’s reliability and expertise.
5. SEO Optimization: Targeted keywords like “elevator maintenance service” and “elevator modernization experts” improved the site’s visibility for relevant searches.

Results

• 40% Increase in Inquiries: The simplified forms and clear service descriptions encouraged more businesses to request quotes and schedule services.
• 35% Growth in Traffic: SEO optimization attracted more local and industry-specific visitors.
• Enhanced Engagement: Visitors spent more time on the site, exploring service pages and reading case studies.
• Stronger Credibility: Testimonials and detailed project showcases boosted client confidence, leading to more long-term contracts.

Client Feedback
“Our new website is a true reflection of our professionalism and technical expertise. It’s user-friendly, engaging, and has brought us more clients than ever before. We couldn’t be happier with the results.”

Conclusion
Unitech Elevator’s website redesign highlights how a strategic online presence can enhance credibility, attract new clients, and streamline service interactions, making it a valuable asset in a competitive industry.